At our clinic, we take makeup beyond colour — we combine the joy of makeup with the science of skincare to create looks that don’t just enhance your appearance, but also support your skin health and wellbeing.
With ETAL, you get a makeup experience that does more — cosmetic performance, skincare benefits, and responsible beauty all in one.
ETAL — meaning “and more” — is a next-generation makeup range designed to celebrate natural beauty while supporting skin health. Backed by 30+ years of skin science expertise, each product is formulated with active ingredients that deliver real skin benefits long after the makeup is removed.
This service brings the ETAL range into your personalised makeup experience, blending high-performance colour with skincare-inspired formulas that are vegan, cruelty-free, non-comedogenic, and suitable for all skin types.
Our story starts with a scientist and a makeup artist, backed by over 30 years of skin health science at the iiaa, designing the makeup they – and you – wish existed.
We want our products to spark joy for everyone, no matter your skin type, tone, concern or belief. Whether that’s from finding your perfect shade or enjoying long-lasting coverage, et al. is designed to make our collective smile.
We’ve packed active ingredients at functional levels into every single one of our products. Why? Because we want them to deliver results long after you’ve taken your makeup off, from hydration to protection against environmental aggressors.
Skin health is as important to us as planet health, which is why we’re committed to producing products that are responsibly manufactured, easily recyclable, and often reusable.
